5-26-2005 |
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FIRST-EVER AGRITOURISM SURVEY REVEALS BUSINESS OWNERS' CONCERNS Agritourism operators in West Virginia singled out liability insurance costs as the single largest concern regarding their businesses, according to the results of the state's first-ever agritourism survey, released May 24 at a press conference at the Capitol Market's outdoor market in Charleston. " West Virginia 's abundant natural resources and its nation-leading percentage of family-owned farms make it an ideal state for developing agritourism enterprises," said Commissioner of Agriculture Gus R. Douglass. "I was very pleased that 140 organizations responded to this initial survey. I think it shows this state already has a high level of involvement in this arena and the individuals involved see the potential of agritourism to positively affect their bottom lines."
The survey was developed and conducted by the West Virginia Department of Agriculture, Division of Tourism, Department of Commerce and Potomac Heritage Partnership. It questioned business owners about the attractions offered, barriers to growing their businesses, and the types of assistance they would find helpful. Results are being used to develop a directory of agritourism businesses and to produce a strategic plan to promote and develop the industry. The survey results show that agritourism businesses range from bed and breakfasts to fairs and festivals to Christmas tree farms. Sixty-five percent of respondents named liability insurance costs as an "overwhelming obstacle." Thirty-five percent saw a need for increased signage and 30 percent cited marketing and advertising assistance. Commerce Secretary L. Thomas Bulla noted that tourism is a critical industry in this state and that agritourism will provide needed dollars in rural economies and will help produce jobs throughout the state. "Studies show that agritourism visitors come with families and friends and enjoy visiting several sites during their trip," Secretary Bulla said. "One study for Vermont showed that agritourism added $10.5 milliion to farm incomes in a year. Certainly that is a development we would be excited to see here."
Tourism Commissioner Betty Carver added that changes in demographics and vacationing habits have made agritourism a niche market that's growing. "The increased interest in travelers who want new experiences and escapes from traffic jams makes agritourism an exciting addition to West Virginia 's travel mix," she said. "Combined with our cultural and outdoor recreation activities, a trip to the farm or a food festival is another fun family adventure."
The West Virginia Department of Agriculture protects plant, animal and human health through a variety of scientific, regulatory and consumer protection programs, as mandated by state law. The Commissioner of Agriculture is one of six statewide elected officials in West Virginia. Currently, Commissioner Gus R. Douglass is the longest-serving agriculture commissioner in the nation. For more information, visit www.wvagriculture.org. |
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